RIF There was a campaign when I was little to get kids to read more. It was called Reading Is Fundamental, or RIF. I believe, if I’m not mixing up my Conjunction Functions, RIF was also a big red dog. This doesn’t really have anything to do with anything, since I’ve always been a big reader, even before the dog. I have a Chicago Public Library card, and I check out multiple books every couple of weeks. Reading doesn’t raise your blood sugar, which I like.